How to Create a Benefits Buzz Through Social Media
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Joining the HiveWhy use it? This platform provides greater reach when employees are not in a central location. It serves as an outlet for promoting open enrollment, explaining plan changes or educating employees on how to use benefits.
Your audience hangs out there too! According to reports by Nielson and Edison research, social networks dominate internet usage with people spending 20% of PC time and 30% of mobile time on these platforms. Additionally, 56% of Americans have a profile on a social networking site and 23% of Facebook users check their account five or more times every day.
Social media also provides solutions to some of employers toughest benefits communication challenges.
- Benefits information can be overwhelming and complex, making some employees more likely to gloss over or ignore it. Using social media, such as posting videos or tweeting reminders, makes benefits information more relatable and personable and employees are more likely to pay attention and understand.
- Posting updates year-round can provide valuable reminders to employees about using their benefits wisely.
- Social media offers two-way communication, so employees can easily ask questions about their benefits or interact with other employees.
PollinationTo get started, think about how you want to use social media. Whichever platforms you choose, create separate internal accounts. You need to promote your new social media efforts widely among employees. As you're getting the message out, promote it in several areas. Add a tagline to internal email signatures, post links on your intranet, hang announcements around the building, etc. Encourage employees to join this effective avenue for two way benefits communication.
Finding the HoneyHere are some suggestions on communicating benefits information:
- Tweet reminders about open enrollment deadlines
- Create short videos or posts explaining plan changes, especially as it relates to health care reform
- Provide prescription money-saving tips
- Craft tips on how to effectively use a health plan (example: how to submit an FSA claim)
- Retweet or link to relevant documents about consumerism or general benefits education
- Create posts on voluntary benefits, such as long-term care or dental
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