My Hand Hurts!
Unique ID: eafc4f02-c1f2-4c34-bbe8-8941109ece82
I come up with a lot of stupid ideas. Well, stupid may be strong, but out there for sure. For example…
Five years ago, I got it in my head that between e-mail, and texting, and all our electronic communication vehicles, it seemed to me nobody was taking the time to handwrite personal notes anymore. This struck me as a lost opportunity to make someone feel special and appreciated. So that year at Assurance we created a goal that declared if 85% of our employees mail 10 or more handwritten cards to our clients and/or business partners throughout the year, everyone would receive a cash bonus.
How’d that work out you ask? Our employees crushed it, naturally. We met our mark and most Assurance employees sent way more than 10. Several sent well over 50 handwritten cards, and many who sent them got handwritten notes back thanking them for the thank you. The cards we received all said some version of “nobody does that anymore.” At the time, we called the effort our Personal Touch program, and we even created our own little “Hallmark” store which featured lots of custom Assurance cards to choose from for all occasions.
Well, it’s five years on and while we still have our Assurance greeting cards available for all our employees, I’ve personally been pretty lax lately in continuing to follow through with my own bright (silly) idea. So, I decided to do something about it! This past weekend, I handwrote 25 cards congratulating our company’s top new business performers of 2015. The cards were written to the employee (and spouse as appropriate), and just basically said thanks for the hard work and sacrifice that obviously went into producing such an incredible year in terms of performance. Here’s what I can tell you:
- My writing hand is seriously killing me, I haven’t used a pen that much in ages
- My handwriting itself is getting ridiculously sloppy – I’m starting to sign things like a doctor
- I felt incredibly good when I was finished, and couldn’t wait to deliver them
Each day, I type a lot of thank you notes, but it’s NEVER the same as when I write it down, sign my name, and stick it in an envelope. It was nice to be reminded of that.
I’m hoping this soreness I’m feeling doesn’t go away anytime soon. As John Mellencamp (then Cougar) said, “Hurts So Good.”
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