No Success Without Shared Success
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Every business does things differently when it comes to unifying employees around a shared purpose. Many don’t do it all, while others spend an incredible amount of time and energy promoting vision. I’m not sure the Assurance way is the right way for everyone, but we sure do get a lot of awards for it so we must be doing something right. From Fortune magazine to Business Insurance magazine to the Chicago Tribune, our "Shared Success" program is regularly seen as a best practice. The program itself seeks to reinforce company culture and the shared values and behaviors that bring our culture to life. I wanted to share it with you now, and hope it sparks something similar at your own organization.
Our actual Shared Success program is a unique form of profit sharing which unites workers of all levels to achieve goals, both financial and cultural. Each year, 4-5 goals are selected which are shared and serve as the basis of the program. Typically, two goals are based on the successful achievement of new business and total revenue. The other goals are primarily based on other strategic or cultural objectives, such as participation in wellness programs, or the number of handwritten thank you notes sent to clients. The idea is to provide employees financial incentives for which everyone shares in the outcome of accomplishing key company goals.
In 2013, Assurance took its Shared Success program to a whole new level, leveraging the engagement of its employees to achieve a goal many said was impossible. Through "Shared Success," Assurance successfully encouraged 93% of its 300+ employees to complete a certified 5K race. The outcome turned out to be about more than just monetary profit sharing. The result was nothing short of a movement towards wellness and fitness, as well as the collective uniting of coworkers who celebrated each other's achievements and encouraged each other along the way.
I suppose the title of this post isn’t really true. You can have a certain kind of success without shared success. It just wouldn’t be nearly as much fun. When we share in success, we pick each other up and motivate each other to succeed. We feel compelled to be there for one another, and not let each other down. No matter your stature within the company, everyone has an equal opportunity to make (or break) the end result. It’s what ultimately makes being successful that much sweeter.
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