Start a Movement with Wellness Programs
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In any given population, more than 80% of individuals choose not to participate in worksite wellness. Why? The list is endless: not enough time, lack of trust, fear of failure, lack of awareness, fear of commitment. I’m guessing you can probably add more to this list based on your experience with your own employees. How do we overcome this and the never-ending list of reasons/excuses? We need to start making people curious.
This effort requires a transformation from the standard wellness program we see today, which can sometimes be more broad and organizational than personal. We need to create an ‘experience’ for employees to help them find what it is that makes them ‘tick’ and what will get them (and keep them) engaged. We need to get personal. How do we do this?
- Build Autonomy – Naturally, individuals don’t want to be told what to do or how to do it. Within our wellness program, we have an opportunity to encourage experimentation and allow for multiple points of entry. A flexible program that allows employees to choose the programs that are best suited for them will a result in a more engaged and satisfied population.
- Harness Social Connections – As human beings, we want to be able to relate and be related to by our peers and social network. By encouraging peer-to-peer support, leveraging social media and connecting families, we can have a truly powerful impact. Research shows that positive support groups and networks are a crucial component to changing behavior for the long-term.
- Identify the Purpose – By determining what the individual purpose is behind engaging in a wellness program, we’re tapping in to an employee’s intrinsic motivation. This can create and sustain engagement on a much deeper level than any extrinsic motivator can. Be sure to encourage self-reflection.
- Don’t Forget to Play – If it’s not fun, people won’t pay attention. We all have a little kid in us…let’s not forget that!
Yes, it requires some outside-of-the-box thinking, and yes, it requires us to get comfortable with new ideas, but together, we can start a movement! An even bigger movement includes the combination of wellness and safety programs, but we’ll save that for another day. Join us for a discussion on the correlation of the two during an upcoming Assurance University Webinar.
- Wellness & Safety Programs: What’s the Correlation? Webinar
- Mid-Year Update: Wellness Program Trends
- Winning With Wellness Webinar Replay
- What’s Wellness Got To Do With It?
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